So many business owners are reluctant to embrace the concept of a Professional Employer Organization (PEO). Why is that?
Could it be their lack of education as it relates to what value-added services PEOs actually offer?
Could it be that those of us that market PEO services have failed to properly explain the value-added services of a PEO?
OR could it be that we have now educated them on the value-added services of a PEO, but we have failed to properly illustrate and explain the bottom line impact to them and their firm?
Perception, what's in it for me and my firm, bottom line? Is this the often unanswered question in the prospect's mind?
Remember, a confused buyer most often does not buy anything. Just sayin’.........
Steven W. Brown
VP of Sales & Marketing
